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Amelia Wilcox
Founder/CEO of The Massage Advantage

Saturday, February 19, 2011

Big business

Today I was compared to WalMart by a colleague of mine. She was referring to my ideas for how I want to do business, and meant it as an insult. I realized at that moment that I used to think exactly like her a couple years ago before I experienced my own business awakening that came to my through a series of various business books and seminars. Wanting to take my business bigger and enrich the lives of countless more than I can do on my own in an innovative way was threatening to this woman.

I used to feel the same way. I thought Massage Envy was one of the most threatening things to happen to the massage industry when they came out. Paying massage therapists $15 was a crime in my eyes, as a therapist. And charging people so little for their massages worried me that I couldn't compete. Now I can see that, like Walmart, Massage Envy creates more jobs for therapists, gives them experience, gives them financial security. Not everyone wants to be self employed. Also, from a business prospective, what they did with their business model was unique and innovative, which is was has attributed to their success. So, a thank you goes out to my colleague who compared me to walmart. I take that as a compliment.
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