Welcome to The Massage Blog!

Come in and have a look around.
I hope you can feel connected,
and maybe even learn a thing or two.


Amelia Wilcox
Founder/CEO of The Massage Advantage

Thursday, February 24, 2011

Employee Incentives

Big news! We are launching a new employee incentive program next month. It is called "The Game" and for $150/month, companies can get their employees to work harder by rewarding the top 6-8 employees each month. We are so excited to launch this new program and help more businesses achieve success and growth. Stay tuned for the details!

Saturday, February 19, 2011

Big business

Today I was compared to WalMart by a colleague of mine. She was referring to my ideas for how I want to do business, and meant it as an insult. I realized at that moment that I used to think exactly like her a couple years ago before I experienced my own business awakening that came to my through a series of various business books and seminars. Wanting to take my business bigger and enrich the lives of countless more than I can do on my own in an innovative way was threatening to this woman.

I used to feel the same way. I thought Massage Envy was one of the most threatening things to happen to the massage industry when they came out. Paying massage therapists $15 was a crime in my eyes, as a therapist. And charging people so little for their massages worried me that I couldn't compete. Now I can see that, like Walmart, Massage Envy creates more jobs for therapists, gives them experience, gives them financial security. Not everyone wants to be self employed. Also, from a business prospective, what they did with their business model was unique and innovative, which is was has attributed to their success. So, a thank you goes out to my colleague who compared me to walmart. I take that as a compliment.
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Friday, February 18, 2011

YouTube

So yesterday we went to an amazing conference put on by the Salt Lake Chamber and SLCC with seminars and keynote speaker from OraBrush, an company that was completely saved and successful from their series of YouTube exclusive commercials. If you haven't seen them, click here. They are hilarious.

So we are on a quest to begin our own YouTube series for our corporate massage company to educate the masses on the benefits of massage therapy in a funny and entertaining way. We are in the brainstorming stage, so we would love your input! Also, follow us on twitter and facebook if you aren't already!

Thursday, February 10, 2011

Accountants, fun?

This week I met with some unusual accountants. Talented visionaries who also are avid followers of the E-Myth business revolution. I could see that "E-Myth inner light" shining through in their faces as soon as I met them. Who thought accounting could be so fun or exciting? Not me, that's for sure. I am excited to see the new places in business I can discover with their guidance and advice. A fun new partnership has begun. To any out there that might benefit from their accounting or business development wisdom, contact Eddy Hood at Dashboard Accountants in Salt Lake. They rock!

Wednesday, January 19, 2011

Low Back Pain


This is another subject I know well from my own personal experience, as well as the experience of my private practice clients over the last 7 years.

I am a runner, and as such tend to have bouts of low back pain and spasm when I am in training. This is due to my hip flexors and abdominals being weaker than they should be to sustain distance running. I work and work at strengthening these muscles, and though it reduces the pain and spasm, it never seems to be enough. Maybe we really weren't designed to run miles after miles of pavement. All my life, I have only experienced full relief after seeing my own massage therapist for some nice deep massage work on my QL (low back) and Psoas (anterior deep hip flexor).

I see the same issues in a lot of my athlete clients, particularly distance runners. Each and every one of them gets relief through massage, thought the more they train, the more often they need me to work it out.

Another thing that seems to help is having a Sleep Number bed. Being able to adjust the firmness of my bed really helps when my back aches. I need it much firmer when I am in training or my back spasms in the night.

Thursday, January 6, 2011

Headaches

All my life I have suffered from tension headaches. As a teen, my parents even took me to a doctor who stated matter-of-factly, "Just stop putting your hair in a ponytail." Very helpful... By coincidence my hair has been short all my life since that moment.

In massage school 9 years ago, I discovered the first source of relief that won't destroy my kidneys. As we learned to massage to relieve others' headaches, we also got to receive the work ourselves. My headaches went away as long as I was receiving a massage a couple times a month. When I let it lapse, they returned. For me this was a breakthrough.

Over the years I have had numerous clients who come in only for headache relief. Just a 15-30 minute neck session 2-4 times a month does the trick for 90% of people with headache or migraine issues.

Chiropractic also has its merits for this problem of headaches as well. Since I have been a chiropractic and massage client for several years, I can tell the difference between a muscular headache and I spinal-misalignment-induced headache. So I know when I just need an adjustment, or when I need bodywork. For those of you who have tried massage and it hasn't worked for you, I would suggest trying chiropractic. For those of you that have tried chiropractic and it has worked, I would suggest trying massage. But make sure you get someone who know what they are doing. I have found in my own experience receiving massage that there is a great disparity between therapists, even those who attended the same school. So do your homework. Get a referral. It makes a difference.

Saturday, January 1, 2011

Anxiety Relief


A couple months ago, I came across a some research suggesting that regular massage can decrease anxiety. Suffering from anxiety myself, I decided to increase my own personal massage frequency from monthly to weekly, hoping it would improve. I am happy to report that it has made quite a difference for me. I also recently started a weekly yoga class at my local yoga studio (Breathe Yoga in Daybreak, Aaron is amazing!), and it has decreased my anxiety even more. I have been able to sleep better, I have more energy, and I just feel happier. That has been excellent news for me, and my family has been enjoyed the results of a happier wife and mother. Namaste.